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20170418

Methods of Control: Cults in Business

I write these to help people identify when they're being manipulated. Once you are aware of them you can protect yourself and make your own decisions rather be manipulated into making the decisions others want you to make.

The cult method:
  1. Aim for people who feel marginalised, this is easier than it seems, practically everyone feels unique, that there's no one like them and no one really understand them.
  2. Use language that makes them feel special.
  3. Use words only the cult knows to get them curious.
  4. Once they're in, be over stimulating, loud noises, chanting in groups, lots of cheering whooping and applause for the new initiates.
  5. Next start degrading the target, make them crave the above praise.
  6. Convince them the only support they get will be from the cult.
  7. Convince them no one else understands them, this is reinforced by the language used by the cult.
  8. Offer levels to go through to improve themselves as a reward system, give them the praise they crave.

Now to go through where these are used, now Scientology would be the obvious one to go for but I think it'll be more interesting to use business to demonstrate this. Six sigma will be the main one I use but not limited just to it.
  • Marginalised people: aiming for people under pressure to make improvements. Management are a minority often disliked by those under them and pressured by those over them. The junior employee underpaid and desperate to get ahead. These are prime targets for indoctrination.
  • Getting people into these methods appeal to peoples egos, telling them they're intelligent and their position makes them special.
  • Six sigma and many other business methodologies are rife with there own words, SIPOC, Kaizen, MoSCoW and RACI. While others like Agile have scrums and waterfalls, which make sense outside the business world so have the hook to get people in.
  • Once you join things turn in to a Tony Robbins seminar with cheering and applause for the new people. Reassurance that you can do it if you dedicate your time to it thus distracting you from alternatives.
  • Then comes the degradation, convince people that what they've done so far is useless and that using their method is the only path to success.
  • Dependency on the method, using the buzzwords show how things can only be achieved using their methods, use case examples from big name brands and companies to convince people their method is the only path to success.
  • Support, convince the initiate that they can only use approved websites and reading materials, most of which require membership.
  • Support of other members, once the initiate is indoctrinated enough they'll be using the methods language, the only people who can understand them are other initiates, this also convinces others they need to be indoctrinated.
  • Levels, most notably with six sigma there's 2 grades. The tests for which need to be paid for, again using language people know but don't fit in the business world, green belt and black belt. The lower level green belt is a continuous certification, the exam isn't standard entrants must study together and develop together, this strengthens the cult situation, the exam then isn't about right answers but about prime having similar answers, showing a group mind not individual thought. The more illustrious black belt is tested the same but on a much harsher scale followed up with regular retesting based on project work from your given business.

Don't be mistaken six sigma isn't all bad and does have some useful elements but so do others like agile but they use cult methods to keep themselves relevant and in businesses, you shouldn't keep yourself limited to just one. I use business methodology to demonstrate the innocuous places methods of control happen. Thinking for yourself will always be more successful, common sense and thinking things through will always be a stronger than someone else's ideals. Be adaptable, be creative and be yourself.

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